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Class action lawsuit filed in West Virginia against JUUL for targeting children

A class action lawsuit has been filed against JUUL Labs, INC., Phillip Morris USA, Inc., Altria Group, Inc. for targeting pre-teens and teenagers with highly addictive nicotine-containing products.

The class action lawsuit was filed in the United States District Court for the Southern District of West Virginia. It seeks to hold the defendants accountable for targeting minors with marketing plans and designs of JUUL nicotine-containing products.

Scott Segal, co-counsel for Plaintiffs who also represented the State of West
Virginia against big tobacco, said: “‘Juuling’ by children is a health epidemic that
must be stopped. JUUL cannot be permitted to do to our children what big tobacco
did to us, our parents and our grandparents.”

“Like cigarette manufacturers, JUUL deceptively marketed its products to
teenagers and pre-teens,” said Brett Preston, one of the attorneys who filed the case
on behalf of the Plaintiffs. “Parents all over West Virginia are finding small
nicotine containing JUUL pods in their children’s backpacks and bedrooms that are
meant to resemble USB drives,” Preston said.

JUUL Labs spokesman shared the following quote: “JUUL Labs is committed to eliminating combustible cigarettes, the number one cause of preventable death in the world. Our product is intended to be a viable alternative for current adult smokers only. We do not want non-nicotine users, especially youth, to ever try our product. To this end, we have launched an aggressive action plan to combat underage use as it is antithetical to our mission. To the extent this case alleges otherwise, it is without merit and we will defend our mission throughout this process.”

Ben Mitchell

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